NAT "KING" COLE
SAMMY DAVIS, JR
|ne of the
most interesting and little
exploited fact of 1990's demographics is
the fact that a new, younger market is
turning to the classic songs and singers
that comprise Adult Pop Standards. This
new generation has a growing taste for
mellow, romantic music undreamed of 10 years ago.
The popularity of APS in soundtracks
Who would have believed the Tony Bennett's
SAMMY DAVIS, JR.
PETER, PAUL & MARY
success of The Music of Your Life
since its inception over 17 years ago,
has demonstrated that the 45+ market is
the largest single valuable market today.
These 65 million potential listeners have
an estimated discretionary spending of
$160 billion per year. And research has shown that,
having grown up with radio, this group has
historically spent the most time listening, developed
the most loyal attachments to their favorite stations,
yet have very little on the radio dial to turn to.
Recent statistics show that a US adult turns 50
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